Discover our Quebec designers, in the White Space of The Bay downtown.

The White Space
at La Baie centre-ville

585 Rue Sainte-Catherine W | 2nd floor |
Montréal | QC | H3B 3Y5
(McGill metro)

A special space to discover Quebec fashion in a unique way

The Quebec Fashion Room is an evolutive Boutique that showcases various local designers.

Under the expert guidance of stylists trained at Les Effrontés, you will benefit from a turnkey concept with 100% locally selected creations, a professional and attentive styling service and the opportunity to learn more about local designers.

Since you are at the heart of our inspirations, we wanted to honor you with 365 Days Of Style!
Free Services
Want a shopping session with a Les Effrontés-trained stylist? Schedule your FREE Shopping Express.
Seeking inspiration? Explore our presentations for fresh ideas! (Offer in French)

Want a shopping session with a Les Effrontés trained stylist?

Schedule your free Express Shopping session (*) today.

(*) upon reservation

You prefer a personalized fitting, where everything has been specially selected for you?


The Bay’s Shopping Spree includes:

  • zoom interview
  • preview session at The Bay downtown (without you)
  • fitting session in our private lounge located on the 2nd floor of The Bay downtown


Book your session today!

↳Shopping Spree for HER
↳ Shopping Spree for HIM

Enhance your shopping experience with our exclusive services.